Real Estate Technology: The Race is On
by Stefan Swanepoel
Over the last decade the pace of technological change has been startling and for many brokers and agents a seemingly endless pit of innovation, change and of course dollars.
Real estate, one of the more mobile careers in which one can earn a living, has long proven its ability to rapidly seek out the latest technologies – especially those devices identified as having the ability to make life easier and simpler. Hence, during the last decade agents have bought hundreds of thousands of pagers, PDAs, mobile phones, smart phones, digital cameras, GPS systems and laptops. And now that wireless networks are becoming more common place we are again seeing an awe inspiring potpourri of electronic tools, devices and gadgets rapidly adapting to integrate and combine into one device … or at least fewer pieces.
At the same time the Web has emerged as the most powerful consumer real estate research device, thereby forcing agents to be connected with the Internet on a permanent or at least more regular basis that before.
Thus the race is on to find the “perfect” device – small devices are racing to include “more” and large devices are racing to reduce size but not functionality. Hence today we find ourselves at a point where we are trying to balance functionality, screen size, weight and battery life.
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